Sales of nail polish/treatments in the drug channel fared slightly better than they did across the mass market as a whole, falling 2.5% in drug stores versus 3.1% overall.
Del Laboratories Inc.'s Sally Hansen brand continues to dominate the segment with four of the top 10 lines, including Sally Hansen Hard as Mails, which has a 7.1% dollar share and a 9.2% unit share, according to Information Resources Inc.
The supplier continues to bring innovation to the segment, launching Sally Hansen Insta-Dri antichip top coat at the beginning of 2003. The product provides a chip-resistant barrier that protects nails and extends the life of a manicure for up to 30 days. …
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